Apple on Thursday released a behind-the-scenes video for “Timer,” its extremely popular TV ad featuring Sesame Street’s Cookie Monster and the iPhone 6s’ always-ready “Hey Siri” command.

Source:: Apple Insider

One day after Apple released the first beta versions of iOS 9.3.2 and OS X 10.11.5 to developers, the company on Thursday issued the same builds to members of the public beta program for testing.

Source:: Apple Insider

Apple on Thursday released a new version of GarageBand for the Mac, improving support for recent companion apps on iOS, and greatly increasing the number of samples available to musicians.

Source:: Apple Insider

Reddit on Thursday introduced a new official iPhone app with bonuses for early adopters, while Readdle updated its Spark email app, adding features like watchOS 2 support.

Source:: Apple Insider

A trio of Apple authorized resellers this week are offering AppleInsider readers coupons and exclusive pricing on a wide assortment of 2015 MacBooks, with 11″ MacBook Airs from $749, 13″ MacBook Airs from $869, 13″ MacBook Pros from $1,149, and 15″ MacBook Pros from $1,812 (with free shipping and no tax in most states).

Source:: Apple Insider

Apple’s nascent Swift programming language could have a bright future ahead with one of the company’s chief competitors, as Google is reportedly considering bring Swift to Android as a “first-class” language.

Source:: Apple Insider

Extreme sports aficionados will soon have an official GoPro answer for capturing 360-degree spherical video and still images of their adventures, as the action cam company has finally taken the covers off of its new “Omni” rig.

Source:: Apple Insider

On the heels of the launch of the Galaxy S7 and S7 Edge, Samsung Electronics issued preliminary guidance on Thursday saying it expects profits to grow more than 10 percent for the first quarter of 2016, exceeding market expectations.

Source:: Apple Insider

IBM on Thursday revealed its latest MobileFirst iOS app for enterprise, Expert Seller, which was developed in partnership with cloud storage service Box.

Source:: Apple Insider

Despite recent comments by President Obama, the White House won’t publicly support upcoming draft legislation that would let judges order companies like Apple to help decrypt their products, a report said on Thursday.

Source:: Apple Insider