As part of its ongoing iPhone advertising campaign, Apple on Thursday posted to its French website a short film called D?tour, which was shot entirely using iPhone 7 hardware by French director Michel Gondry.

Source:: Apple Insider

Though Apple co-founder Steve Jobs unveiled the iPhone at the MacWorld Expo on January 9, 2007, it would not be until Friday, June 29, 2007, that it officially went on sale. You had one choice in cellular carriers, AT&T, and though it did not support the then-new 3G network or have any apps, it was described as “revolutionary” and “game-changing” by the press.

Source:: Apple Insider

Apple vice president of worldwide iPod, iPhone, and iOS product marketing Greg Joswiak says developer response to the company’s new ARKit tools is “unbelievable,” suggesting consumers will have plenty of augmented reality app to browse through when iOS 11 launches this fall.

Source:: Apple Insider

After a false start earlier this week, Apple on Thursday issued the first public beta of macOS High Sierra, available to anyone registered with the company’s Beta Software Program.

Source:: Apple Insider

Time Warner’s family-oriented cartoon streaming service Boomerang launched this week on the Apple TV, having already been available to iPhone and iPad owners since April.

Source:: Apple Insider

AppleInsider was heavily invested the the launch of the original iPhone, and you were too. Here’s some of the things we said about it at launch — and what somer of you thought then.

Source:: Apple Insider

Apple Pay is now available for the first time or in expanded fashion at several more Major League Baseball stadiums, according to an announcement. Parents, meanwhile, have gained the option to let their kids use Apple Pay through Greenlight debit cards.

Source:: Apple Insider

A new image shows a pair of early iPhone prototypes used during the creation of the device’s software, allowing developers to build the revolutionary touchscreen keyboard that, back in 2007, was actually controversial.

Source:: Apple Insider

The iPhone launched 10 years ago, but Roger switched much more recently, in 2015. On the milestone anniversary of Apple’s groundbreaking handset, he tells his story.

Source:: Apple Insider

A new email marketing campaign from Apple is nudging owners of other smartphones — and older iPhones — to trade them in towards an iPhone 7, just months from when the “iPhone 7s,” “7s Plus” and “8” are likely to be announced.

Source:: Apple Insider