Lee Clow, the founder of Apple’s main ad partner TBWAMedia Arts Lab, is retiring after spending a large part of his career working on Apple’s most iconic campaigns including Think Different, Mac vs PC, and the 1984 Super Bowl commercial.
If the date is correct, we’re likely to have an event on March 25 that will see Apple launching two major services including a more coherent Apple News service with magazines and other publications, plus the debut of Apple’s streaming video service — but what about hardware?
The U.S. Army has compared the production of future weaponry to Apple’s creation of the iPhone as it searches for a contractor to design and produce next-generation rifles, with the hope the next gun created for the military will produce a similar level of revolution to “small arms.”
Modified iPhone 7 and iPhone 8 models are to go back on sale in Germany using Qualcomm modems instead of Intel, to avoid a ban in the country as part of an ongoing worldwide legal battle between Qualcomm and Apple.
In a new feature published by Apple on Wednesday, Hollywood director Barry Jenkins goes deep into how he has embraced technology like Mac to help create films after starting in a traditional film background.
A report Wednesday added to escalating controversy regarding Apple’s Enterprise Certificate program, saying the program is being used to distribute hacked versions of popular apps, effectively sidestepping stringent App Store guidelines.
Grocery chain Kroger Co. rolled out a first-party mobile payments solution on Wednesday as it continues to rebuff third-party solutions like Apple’s Apple Pay.
According to a report on Wednesday, Apple has signed a number of publications to an upcoming subscription news service despite what at first blush appears to be an exorbitant 50 percent revenue split.
In a bid to secure developer accounts from nefarious actors, Apple on Wednesday said all app makers will be required to use the company’s two-factor authentication protocol to protect their Apple IDs.
Apple is not only aiming to unveil both video and news subscription services at its March 25 event, but kick off the video announcement with celebrities like J.J. Abrams and Jennifer Garner, a report said on Wednesday.