Apple touts ad attribution tools following App Tracking Transparency rollout

By news@appleinsider.com (Mikey Campbell) Following the rollout of App Tracking Transparency protections that requires developers to ask permission before tracking users’ IDFA tags, Apple touted its own set of ad attribution tools that are not subject to the same onerous demands.Detailed in a post to Apple’s developer webpage, Private Click Measurement is an alternative to user data tracking that allows advertising networks to measure clicks within apps and websites that navigate to a website. Importantly, because the tool does not track user data, specifically identifier for advertisers (IDFA) tags, developers can use it without asking for permission under Apple’s App Tracking Transparency rules.Available with …

Source:: Apple Insider

      

Apple signs deal for exclusive podcast focused on Siegfried & Roy

By news@appleinsider.com (Mike Peterson) As part of its original podcast push, Apple has inked a deal for an exclusive podcast focused on magicians and entertainers Siegfried & Roy.Credit: WikiMedia CommonsThe Siegfried & Roy podcast, which will premier later in 2021, will “present an -depth look at the most famous, controversial magicians in history, who were widely misunderstood, frequently satirized and feverishly criticized,” Deadline …

Source:: Apple Insider

      

Review: PowerBen 40,200mAh 200W USB-C PD wants to charge the world

By news@appleinsider.com (Victor Marks) PowerBen has created a massive 40,200mAh battery with 200-watt USB-C Power Delivery, one that is utilitarian in its appearance and design but extremely handy when it’s needed.PowerBen claims to be making the world’s first 200-watt USB-C PD portable battery. Such claims are always difficult to prove in practice, but this battery is unique in that it can charge or power almost any kind of accessory you can think of.To illustrate this, PowerBen demonstrated by running a 48V DC chainsaw from the battery, and had six of them running an inverter to power a 1,500W microwave oven….

Source:: Apple Insider