As Apple begins a new year of operations, a media narrative is unfolding that Apple must ditch its reliance on premium hardware– and particularly iPhone– to desperately scramble its way into Services for the scraps left behind Netflix in a world of commodity devices. But the reality is actually a lot less dramatic for Apple, which has already proven an unusual ability to deftly adapt to changes in the industry. Compare its position today with that of Microsoft twenty years ago.

Source:: Apple Insider