By news@appleinsider.com (Malcolm Owen) Apple isn’t on top of the worldwide smartphone market in 2024 so far, though the iPhone did benefit from customers buying more premium models.iPhone 15 Pro MaxThe holiday shopping season is an important one for many companies, including Apple. However, the following quarter is when launch and holiday sales start to slip, which research from Counterpoint seemingly indicates.According to the firm’s latest Mobile Market Monitor report covering the first quarter of 2024, Apple was second in terms of global smartphone shipments. Apple reportedly secured a 17% market share, beaten only by Samsung with 20%. Continue Reading on AppleInsider | Discuss on our Forums

Source:: Apple Insider