Across Apple’s fiscal 2015, annual iPad unit sales fell by an astounding 19 percent while iPad revenues fell 23 percent, a plunge from fiscal 2014 of just over $7 billion. The tech industry pundits love to talk about the failure of Apple’s tablet business, but are short on the specifics of what’s happening. Here’s why.
Delivering the lowest prices ever on numerous models, B&H’s holiday sale knocks $300 off 15″ MacBook Pros (2015), $200-$300 off 13″ MacBook Pros (2015), $170-$200 off 12″ MacBooks, $100-$170 off 11″ & 13″ MacBook Airs (2015), up to $30 off iPad mini 4 and up to $70 off iPad Air 2.
The iPad Pro is Apple’s most fully realized example yet of the future of computing, with a workhorse of a processor and a beautiful 12.9-inch Retina display packed inside a svelte, ultraportable design. Current limitations with iOS apps prevent it from being a PC replacement for the most demanding users, and a $799 price won’t appeal to casual users, but we still feel confident the iPad Pro will carve out a niche in the high-end market.
It seems that select Apple Store locations are organizing accessories into collections called “feature bays” to enhance the in-store shopping experience, with the first arrangement advertising iPhone photography products.
Apple was hit with another class action lawsuit over iOS 9’s new Wi-Fi Assist feature on Friday, with plaintiffs seeking a jury trial for damages in excess of $5 million.
At least seven people were injured, five critically, on Friday after a double-decker tour bus slammed into cars, protective barriers and scaffolding before coming to a stop at the construction site of Apple’s upcoming flagship store in San Francisco on Friday.
According to a report on Friday, iOS app developers have noticed a change in the App Store’s search algorithms that appears to return more relevant results for direct app searches.
Apple Pay might soon let you send person-to-person payments, but you don’t need to wait on Cupertino to split the cost of a pizza without cash. AppleInsider took a look at some of the most popular money transfer apps available now for iOS.
Apple chief executive Tim Cook on Friday told employees that the incident at an Australian Apple Store earlier this week — in which a group of black students was asked to leave for fear that they might be thieves — calling the situation “unacceptable.”
Horipad Ultimate, a new Apple-licensed gaming controller for both iOS and the fourth-generation Apple TV, is now available for purchase, sporting a built-in Lightning port for recharging its internal battery.